Around the Net
Personalised Email Helps Naked Wines Export Crowdfunded Wines Beyond The UK
- CMO, Wednesday, October 5, 2016 7:59 AM
Being successful at one-to-one, personalised email marketing comes down to faith in the quality of your customer data, according to Naked Wines’ marketing leader, Lachlan Murphy. The crowdsource funded online wine retailer has been operating in Australia for the past three years and now boasts 50,000 subscribers nationally.
