• by Ross Fadner , October 4, 2016

Why is influencer marketing a sellers’ market? Speaking on the “Finding the Right KPIs for Influencer Campaigns” panel at OMMA Social last week, Holden Berlin, SVP Program Marketing & Development, DEFY Media noted that influencers will quickly walk away if they don’t like the terms of a deal, or if a brand proves to be controlling, as they are approached by marketers to do content integrations all the time.   

Find the rest of this session, and more, at our OMMA Social Agenda page.