Wal-Mart To Break First Asian American Campaign

  • March 30, 2005
Wal-Mart Tuesday unveiled plans for its first ever ad campaign aimed at Asian Pacific American consumers. The campaign, which will feature TV, print and radio ads developed in Cantonese, Mandarin, Vietnamese and English, will run in select markets, including Los Angeles, Houston, San Diego, San Francisco and San Jose beginning April 1. -- J.M.
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