Around the Net
Coke, Dollar General Tap Beacons For Halloween Campaign
- Mobile Commerce Daily, Monday, October 17, 2016 10:06 AM
Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement. The partnership also involves digital marketing agency HelloWorld. The promotion, billed as Fanta-DG Wickedly Good encourages the use of social media and user-generated content to promote the Halloween shopping season, while Coca-Cola’s beacons provide the in-store incentive.
