Around the Net
DMA Launches External Audits For Data Buying And Selling
- DMA, Friday, October 21, 2016 11:05 AM
Today the DMA announces the introduction of an additional compliance audit for all companies that buy and sell data. In line with the DMA’s drive for the highest standards and a responsible approach to data-driven marketing, the audit has been introduced to provide additional assurance to brands and reinforce the importance of only working with DMA member companies.
