• by Amy Corr  @MediaPostOTL, October 21, 2016

Following a review, Ben Bridge Jeweler named DNA Seattle as its creative and branding agency of record. Jones Advertising in Seattle was the incumbent agency and did not participate in the pitch. Ben Bridge is focused on developing exclusive collections targeting younger consumers and has challenged DNA to help communicate the this to an affluent millennial audience. New work will launch in the fourth quarter of 2016.

"It is an exciting time in the history of Ben Bridge as we continue to evolve our brand to make it relevant to today's consumer," said Marc Bridge, great-great grandson of the company's founder. "We felt DNA understood what we are trying to build and could help us communicate our unique value proposition. We believe our century-long commitment to caring, personal service and crafting jewelry of enduring quality is deeply relevant to today's consumers."