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FT Finds A Simple Request Gets Ad Blockers Switched Off

  • Campaign, Monday, October 24, 2016 6:20 AM

Almost four in ten people using ad-blockers are "whitelisting" the Financial Times' website and agreeing to view ads after being asked to do so, a survey by the newspaper reports. Meanwhile, nearly half (47%) of users who had words removed from their story whitelisted the site. This went up to 69% for users whose access was restricted entirely. 

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