Commentary

All Frienemies are Not Created Equal

How are you managing the relationship with your distribution partners? Regina Buckley, SVP of Business Development, Time Inc., said her company’s relationship with its “frienemies” is “mixed” depending on the partner, but nowhere is it “acrimonious”. Helene Dina, SVP Publishing and Platforms, DEFY Media, noted that they have a total of 20 different distribution partners, so it’s not just about managing relationships with the likes of Facebook and Google. 


Find the rest of this session, and more, at our Publishing Insider Summit agenda page.

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