• by Ross Fadner , October 24, 2016

In her Keynote Q&A at the Publishing Insider Summit in Austin, TX, Allison Mezzafonte, SVP Operations at Bauer Xcel Media, explained why her company chose to partner with mobile messenger app start-up Kik, which created and hosts BXM’s chat bot, instead of building or buying their own. 

Find the rest of this session, and more, at our Publishing Insider Summit agenda page.