PointRoll Names Campaigns With Highest Mouse-Over Rates
Mar 31, 2005, 7:00 AM
Of the 400 ad campaigns for which rich media company PointRoll provided technology last month, the three with the largest percentage of mouse-overs were "Infiniti in Black" by Infiniti, Disney's "Affordability," and ALLTEL's Add a Line. The average mouseover rate for a PointRoll campaign is 9.4 percent, said spokesman Mitch Rose. The three campaigns named by PointRoll had higher rates, said Rose, but he declined to provide details.