Q2 Numbers Look Good To Arbitron
Jul 19, 2002, 12:00 AM
Media measurement company Arbitron Inc. reported Q2 revenue of $56.5 million, an increase of 12.4% over revenue of $50.3 million during the second quarter of 2001. Net income for the quarter was $6.6 million, compared with $4.7 million for the second quarter of 2001. Ramping up to improve its radio measurement capability and accuracy accounted for most of Arbitron expense increases. Expenses for the quarter increased by 11.0%, from $40.4 million in 2001 to $44.8 million in 2002, largely the result of spending related to the RADAR radio measurement. Increased expenses for the Portable People Meter initiative during the quarter were partially offset by a planned reduction in webcasting expenses.