Around the Net
Facebook Rolls Out Advertising To Messenger
- Marketing Week, Wednesday, November 9, 2016 7 AM
Facebook is rolling out ads on its news feed that open directly into Facebook Messenger chats, giving brands the opportunity to go from mass targeting to one-to-one conversations in a single click. The development will offer consumers a native brand experience, mixing customer service and storytelling in a way that also benefits the bottom line, according to the social network.
