News Brief

Rule Change Could Omit Holidays From Audits

As Editor & Publisher reported earlier today, the Audit Bureau of Circulations (ABC), at its July board meeting, approved first passage of a change to Rule C2.7, Days Omitted From Averages, to give daily newspapers the option of omitting either the Friday or the Saturday preceding a Monday holiday. The measure could take effect in November. Effective immediately, ABC is allowing newspapers to omit as many as 10 holidays from circulation averages at the publishers' discretion.