Around the Net
Email Segmentation In Three Steps
- Business2Community.com, Wednesday, November 23, 2016 9 AM
Breaking up your email lists into different categories and tailoring your writing to each audience might seem like more work, but it's really not. But according to email marketing service MailChimp, segmenting lists has an overwhelmingly positive impact on click rates and engagement. It found that targeting emails by interest group increased clicks by 64.61%.
