BIZ DEV: Crossmedia Named Media AOR For Terra's Kitchen

Crossmedia was named media agency of record for Terra's Kitchen, a healthy meal kit delivery service that delivers ingredients to consumers in eco-friendly reusable containers. The account will be handled out of Crossmedia's Philadelphia offices, and will include planning, buying and real-time analytics. Creative continues to be handled in-house.

"We are energized by our partnership with Crossmedia and their shared passion with our TK team for data-driven decision making and transparency," said Jaime Elwood, chief marketing officer of Terra's Kitchen. "Working with Crossmedia has been refreshing and we are excited for expanding our programs to bring more people into Terra's Kitchen."

Terra's Kitchen spent $200,000 on measured media the first six months of 2016, up from $15,000 during the same period in 2015, according to Kantar Media.

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