Throtle To Use Drawbridge's Connected Consumer Graph

Drawbridge, the digital identity anonymizing company, announced on Monday that Throtle, a data onboarding firm, will use Drawbridge’s Connected Consumer Graph to aid in the cross-device targeting of consumers.

With the ability to use their demand-side platform of choice, Throtle clients will onboard their data and match them with Drawbridge’s graph, enhancing consumer reach.

“Our partnership with Throtle is an example of how we are democratizing cross-device identity within the ad-tech and martech industries, as well as in ancillary spaces,” stated Drawbridge COO Winston Crawford.

“The Drawbridge team has been transparent with the entire graph process and helped us customize the precision, recall, and coverage for our specific use case,” stated Paul Chachko, CEO of Throtle.

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