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Why Facebook May Not Curb 'Fake News'

Frédéric Filloux, former managing editor of Libération, doesn’t believe that Facebook will curb “fake news,” because it has no economic incentive to do so. “Facebook’s revenue system depends on a single parameter: page views. Pages views come from sharing. Which page criteria lead to the best sharing volumes? … Emotions. Preferably positive ones. The little one's smile, the cat looking at a horror movie, etc. Or the human story loaded with sentiment. Facebook is plainly honest about emotions being a dominant factor: I often heard its people telling social media editors: ‘Go for emotion. It gets the best engagement.’”

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