Crossmedia won the account in partnership with New York-based agency Our Man in Havana, which will handle creative. The two agencies will launch initiatives to educate US consumers unfamiliar with the brand. Nando's operates 1,200 locations in 25 countries worldwide. Stateside, the company has 37 locations in D.C, Maryland, Virginia and Chicago. The media account will be handled out of Crossmedia's Philadelphia office. There was no incumbent. This is Nando's first media agency assignment.
"Nando's offers a unique menu and a premium fresh fast casual dining experience, with a singular voice and spirit," said Chris Ebmeyer, Managing Director of Crossmedia's Philadelphia office. "Nando's restaurants are extremely popular around the world. We will translate the enthusiasm and passion for the brand here in the United States."