• by Ross Fadner , December 13, 2016

During the EIS panel “Email as a Strategy, Not a Tactic”, Madison Norton, Manager, CRM/Email, BuildDirect, noted that for the online home improvement retailer, a multi-funnel approach to CRM is essential, and that loyalty programs can help inform Web site design and user experience and visa versa. 

Find the rest of this session, and more, at our Email Insider Summit Agenda page.