RICHARD ALCOTT has joined the Los Angeles office of Initiative as executive vice president, managing director. Alcott will lead the day-to-day operation of Initiative's West Coast business, with an emphasis on the group's strategic media planning offering. Most recently, Alcott served as executive vice president of marketing for AudioAudit, a company that provides Web-based platforms that automates the tracking process of advertising campaigns for ad agencies, media buyers, and broadcasters.

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