Around the Net
Email Needs To Get Interactive
- Marketing Land, Friday, January 13, 2017 8:37 AM
Simple name personalisation and catchy subject lines won’t cut it anymore; customers want more from email marketers. That’s where interactive email comes in. Interactive email means adding things like tabbed menus, collapsible content, image carousels, rollovers and reveals — you name it. Email will behave more like a website in the inbox, removing steps that lead to conversion.
