- Yahoo, Friday, January 20, 2017 12:11 PM
Roughly 50% of respondents claimed that email was their preferred mode of receiving marketing material, according to a 2016 Adobe survey. Yet, more than one-third (37%) don’t open any
emails from retailers, according to the Retail TouchPoints survey. Through effective personalised emails brands can potentially increase conversion rates and reach their full email marketing
potential.
Read the whole story at Yahoo »
