Around the Net
Walgreens Uses Personalization to Say Thank You
- Direct Marketing News, Monday, January 23, 2017 8:18 AM
Walgreens uses customer data to say thanks to customers via email and direct mail. The company's Thank You segments shoppers into three groups based on their purchase likelihood. Based on this data, the retailer sends targeted communications, including a new product sample, direct mail, then an email in order to drive further transactions.
