BlowSearch, a pay-per-click advertising network, Tuesday announced the launch of DefenderT and Click Defender, two programs to help eliminate fraudulent clicks for pay-per-click advertisers. The
programs aim to cut down on click fraud by checking clicks on a client's ads to see if they were made by a human, or a machine or bot program. The technology is also capable of blocking ads from
appearing on pre-selected IP numbers, preventing competitors from even viewing a company's ads.
-- Shankar Gupta
