• by Ross Fadner , February 9, 2017

The 2016 Presidential Campaign may have given rise to a new form of advertising, Gerrit Lansing, Chief Digital Officer of the Republican National Committee told the audience during his keynote address at the Marketing Politics event in Washington, D.C. last month: direct persuasion ads. This is when you marry a direct response ad selling a hat or another campaign-branded item with creative footage normally used for persuasion ads.    

Find the rest of this session, and more, at our Marketing: Politics Agenda page.