Nissan's New Platina Goes to AOL Mexico
Jul 23, 2002, 12:00 AM
America Online Latin America Inc. today announced an interactive marketing agreement between its subsidiary AOL Mexico S.A. de R.L. de C.V. and Nissan Mexico, a subsidiary of Japanese auto manufacturer Nissan Corporation, under which Nissan's new Platina model will be prominently promoted across the AOL Mexico service. AOL Latin America's Interactive Marketing team is working closely with Nissan Mexico to develop a promotional campaign enabling them to attract their target audience through an online campaign. AOL Latin America developed a marketing and advertising plan for Nissan's Platina model aimed at reaching a target audience of young online consumers. As part of this agreement, the Platina will be promoted through various efforts across channels most popular among this age group -- Music, Entertainment and the Local Information Guide -- on the AOL Mexico service and its Web portal www.aol.com.mx.