Bolt, a popular networking site for teens, will help New York Model Management add an interactive component to its national model search this year, both companies announced Wednesday. The NY/LA Bolt
Model Search will launch its site on May 2 to screen applicants, and commence with three months of open calls in 20 shopping malls around the country on May 16. The site, www.nextnewface.com, will
accommodate photo submissions, user-created profiles and voting, plus chat and Webcasts of the regional and national finals events. All the on- and off-line effort will eventually produce 24
finalists, four of which will be awarded modeling contracts. ComScore MediaMetrix in January reported that Bolt ranked in the top 10 most frequently visited sites for 13-to-17 year-olds.
--Gavin
O'Malley
