3Com Corporation has selected Mullen as its global marketing partner. Mullen will work with 3Com to develop a global branding effort to increase visibility for 3Com. Mullen's duties will include brand
planning; creative development, including print and online advertising; Web development; and design. Mullen's media group was also awarded all media planning and buying for North America and will help
coordinate international media planning and buying for IT trade and business publications, as well as online. Billings were not disclosed.
