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Apple Hires Amazon Exec To Market Apple TV

  • Bloomberg, Wednesday, February 8, 2017 2:17 PM
Apple just brought on Timothy Twerdahl to head up product marketing for Apple TV. Formerly head of Amazon’s Fire TV efforts, the hire is a big win for Apple. Moreover, “The moves suggest a renewed focus on the Apple TV and on providing more content for the device, an effort that has been stalled in the past by failed negotiations,” Bloomberg writes. Presently, “Apple TV represents a slice of the company’s ‘other products,’ revenue category.”

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