Six shops have been chosen for creative needs on 7-Eleven's $30 million ad account. The agencies competing are: MDC Partners' Kirshenbaum Bond + Partners and Publicis Groupe's The Kaplan Thaler Group,
both out of New York; independent RPA in Santa Monica, Calif.; and Publicis in Mid-America, Interpublic Group's TM Advertising, and incumbent TracyLocke, an Omnicom Group shop, all in the Dallas area.
