News Brief
History Channel Goes Mobile
Apr 27, 2005, 7:00 AM
Independent media shop Horizon Media Tuesday announced the launch of a new mobile marketing venture for The History Channel. The History Channel's new mobile Web site, developed with the help of AvantGo, a service of iAnywhere Solutions, Inc., features quizzes with real-time results, daily history trivia, a programming schedule, "what's on now" updates, and e-mail opt-ins for future information about The History Channel, which will be sent directly to users' PDAs or smartphones.
-- Gavin O'Malley
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