Dow Jones has integrated MarketWatch.com into its behavioral targeting program, the company will announce today. With the addition of traffic from MarketWatch, Dow Jones will have nearly 10 million
unique visitors monthly, which behavioral targeting company Revenue Science will classify based on the Web pages they visit. The groups will include visitors who are apparently interested in business
and technology, travel, cars, investments, health, and leisure, according to a Dow Jones statement. Dow Jones agreed to purchase MarketWatch from CBS last November; the company stated that this
initiative marks the first time Dow Jones has made a major advertising offering resulting from that acquisition. --Wendy Davis