Around the Net
L'Oreal Says Diversity Push Is Boosting Sales
- Marketing Week, Thursday, March 2, 2017 8:09 AM
L'Oreal Paris says its increased focus on diversity has pushed sales and led people to reappraise the brand. The campaign for its True Match foundation, which came out in August last year, targeted men for the first time. It decided to pick male blogger and makeup artist Gary, aka "The Plastic Boy," as one of its brand ambassadors, to reflect the fact that more men are wearing makeup.
