• by Jess Nelson , March 3, 2017

Nimble closed a $9 million Series A funding round on Thursday to scale a cloud-based CRM solution for small to medium-sized businesses. 

The investment round was led by Imagen Capital Partners and includes participation from Radical Investments, Indicator Ventures and angel funding. Added capital will be funneled into product development, customer adoption and strategic partnerships.

The company had previously raised $3.5 million in seed funding, placing total investment-to-date at more than $12 million.

Founded in 2009 and based in the “Silicon Beach” technology region of Santa Monica, CA, Nimble is a social sales and customer relationship management (CRM) platform. The Software-as-a-Service (SaaS) company aims to help business attract and retain customers by centralizing digital conversations and unifying content across social media (Facebook, Twitter and LinkedIn), mobile text messaging and email marketing.

Unlike competitors geared toward the enterprise, such as Salesforce or Oracle, Nimble is aimed at small to medium-sized businesses. The Nimble CRM platform was designed to have some of the same benefits as larger cloud-marketing platforms, but without the associated cost and marketing stack complexity.

Instead, Nimble’s cloud-based solution is designed for the 100 million customers of Microsoft Office 365 and the 5 million customers of Google G Suite.  

Data between Nimble and Office 365 or Google G Suite is synced in real-time so all customer interactions that take place are tracked and measured. Nimble provides a suite of tools that marketers can access in their email, on their browser or on their mobile device.