Sub-Zero's Month-Old TV Campaign Lures 216,000 Uniques
Apr 28, 2005, 7:00 AM
A Web site built to accompany high-end refrigerator and freezer company Sub-Zero's first television ad campaign in its 60-year history has drawn 216,000 unique visitors so far this month, an ad agency representative told OnlineMediaDaily yesterday. Sub-Zero also has received 100 new customer leads a day since launching the campaign-related Web site March 28, said Rod Ulrich, brand manager at the Dallas, Tex.-based ad agency The Richards Group. The campaign, created by The Richards Group, has been running on "CBS Sunday Morning," and on cable channels including Bravo, CNN, and National Geographic, broke on March 27--the day before the Web page launched. The spots end by directing viewers to the company's home page, which, in turn, directs visitors to a "mini" site built specifically to complement the campaign. The mini site features the same real people who star in the tv ads, such as Carl Grooms, who operates a strawberry farm in Plant City, Fla. Visitors to the mini site also can sign up to receive company brochures.
-- Wendy Davis