• by P.J. Bednarski  @pjbtweet, March 8, 2017

Tough Mudder has announced deals with ESPN Media Distribution and Sports Media and Entertainment 360 (SME360) that furthers the brand’s global and digital content reach and geographic event footprint.

ESPN Media Distribution, the rights agency division of the global sports network, will rep Tough Mudder’s global video rights for the leading active lifestyle brand’s collection of competitive events.

Market entry specialist SME360 is the licensee for Tough Mudder events in New Zealand.

ESPN will serve as the international distributor for Tough Mudder’s global digital and linear broadcast video rights to the company’s competitive event series and original video content offerings for the 2017 and 2018 seasons.

Tough Mudder also will kick of its new Tougher Mudder series in New Orleans on March 18 via CBS Sports on the network and through various CBS Sports apps and digital platforms. It's the second year CBS and Tough Mudder will partner up.