Users can upload short clips of their talent to the app, with the best content receiving a "clap" from other users. The most clapped videos get pushed to the top of the feed, so up-and-coming artists can gain widespread acknowledgement.
"We needed an agency that believed in our product and would accurately communicate our commitment to such a creative generation of singers, dancers and musicians," said Paul Bedwell, founder and CEO of Clapit. "And, of course, a creative plan is needed to engage a creative audience, and Diffusion proved that they not only understand our mission but have both the strategic and creative thinking to deliver results that highlight our values as a company."
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