Around the Net
Coca-Cola And The Rise Of The 'Chief Growth Officer'
- Marketing Week, Thursday, March 30, 2017 8:28 AM
Coke’s global CMO Marcos de Quinto is retiring and the company is getting rid of the chief marketing officer role and replacing it with a chief growth officer. It is a sign of a transformation at the brand as it moves from being a classic beverage company to a tech company. Coke is far from the only brand to hire a CGO. Consumer goods giants including Colgate-Palmolive, Coty and Mondelez have all hired CGOs.
