The show has been greenlit to air in the fourth quarter of 2005 on the Viacom cable network. The series centers on the family of rap legend Reverend Run (Joey Simmons) of Run DMC, and his wife and five children.
As for the man who once rapped about Adidas sneakers over 20 years ago, his brother, the rap impresario Russell Simmons, said in a statement:"America needs Rev Run to show his reality... This show is 'Father Knows Best on Steroids.'"