Outdoor Industry Unveils New Ad Testing Tool
May 23, 2005, 7:00 AM
The Outdoor Advertising Association of America Sunday unveiled new outdoor creative testing software called OutdoorDrive. The software, developed by Alpha MediaWorks, Inc, enables users to look at outdoor advertising content in simulated environments similar to those used in video games. The in-motion settings include city scenes, day or night, and there are modules for bulletins, 30-sheet and 8-sheet posters, and bus shelters. -- J.M.