Visible World, SeaChange Develop VOD Ad System
May 23, 2005, 7:00 AM
Addressable TV ad production firm Visible World, and digital cable TV ad insertion firm SeaChange International, Friday announced plans to upgrade their intelliSpot system to work with video-on-demand advertising systems from SeaChange and others. The enhancement will enable advertisers to dynamically customize TV ads in on-demand programming, targeting viewer clusters by geography and other aggregated selection data. -- J.M.