• May 24, 2005

Former Comedy Central local ad sales exec Kurt Greves has joined Rainbow Network Sales as vice president, affiliate advertising, as the cable operator seeks to expand its affiliate infrastructure. Rainbow recently created a new department dedicated to coming up with local ad sales initiatives. Greves and his staff will be focused specifically on working with MSOs around the country on local ad sales, for both cable affiliates and Rainbow's ad-supported networks, AMC and WE. At Comedy Central, Greves was vice president, Central/Western regions & affiliate advertising. Joining Greves is Kathy Newberger, who will serve as director, affiliate advertising. She joined Rainbow in 2001 as a local ad sales manager, and was quickly elevated to a regional sales manager. Prior to Rainbow, she was an advertising sales manager at Comcast. -- D.K.