Safecount.org, an advocacy group that promotes preserving cookies and other digital media measurement mechanisms, named eight members of its advisory board, including Carat Interactive's Cory
Treffiletti and Barry Peters; Starcom IP's Mike Zeman; Dynamic Logic's Nick Nyhan; Tacoda System's Mark Pinney; the Interactive Advertising Bureau's Doron Wesly; Microsoft's Khan Smith; and Avenue
A/Razorfish's Shanthi Sitterud. More than 300 advertising and marketing executives have so far shown support for Safecount by signing a Web-based statement of support for "the broader Safecount
objectives" and "solutions that are safe for consumers and advertisers."
-- Wendy Davis
