To Web cognoscenti, the ad-supported vs. paid content argument is so 2001. One Net savant I canvassed yawningly explained that to be free or not to be free is a dumb question in today's
consumer-controlled world. Even the more patient Jeff Marshall, senior vice president at Starcom IP, found my inquiry redundant. "Internet publishers will work more like the airlines: Consumers want
different things so they have to pay different rates. There will be multiple models."
Read the whole story at Adage.com, June 13, 2005 »
