Video search contender Blinkx.tv said Tuesday that it entered into a partnership with content destination IFILM. The deal adds Ifilm's array of short films, movie and video game trailers, and
television clips to Blinkx's growing database of searchable video content. The search engine returns screenshots of the videos, delivering users to IFILM's site to watch the ad-supported content.
Non-exclusive relationships of this sort dramatically increase the amount of content that searchers can find, as well as search relevance. Blinkx currently gives searchers access to videos from over
70,000 hours of online videos, with sources ranging from Reuters to Fox News to ESPN.
--Gavin O'Malley
