E-mail services company Return Path said Thursday that clients using Bonded Sender, its whitelist provider acquired in April, saw an average increase in deliverability of 20 percent. Return Path,
which examined 100,000 campaigns by 20 marketing clients, found that before and after rates improved across MSN, Hotmail, and Roadrunner--which have relationships with Bonded Sender. MSN (non-Hotmail)
deliverability increased by 14.5 percent, while Hotmail's deliverability increased by 24.9 percent and Roadrunner's increased by 24.2 percent.
--Wendy Davis
