News Brief Launches 'Wikitorial'

The Los Angeles Times Friday began inviting readers to rewrite the paper's editorials and then post their own versions on the Web site's new "wiki." The initiative was designed "as a way to get more reader interaction with the newspaper's editorials," Michael Newman, deputy editor of the editorial pages, told OnlineMediaDaily. The first day was bumpy, though, according to Editor and Publisher, which reported that one participant "defaced" the pages with a profane saying. The Los Angeles Times initiative comes as newspapers struggle to keep their growing number of online readers engaged. A report released last week by Nielsen//NetRatings showed that 21 percent of Web users who read newspapers now primarily do so online.

--Wendy Davis

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