The Los Angeles Times
Friday began inviting readers to rewrite the paper's editorials and then post their own versions on the Web site's new "wiki." The initiative was designed "as a way to get more reader interaction with the newspaper's editorials," Michael Newman, deputy editor of the editorial pages, told OnlineMediaDaily
. The first day was bumpy, though, according to Editor and Publisher
, which reported that one participant "defaced" the pages with a profane saying. The Los Angeles Times
initiative comes as newspapers struggle to keep their growing number of online readers engaged. A report released last week by Nielsen//NetRatings showed that 21 percent of Web users who read newspapers now primarily do so online.