Sold-Out Nets Still Adding to Upfront
Mediaweek, June 20, 2005, Monday, June 20, 2005 11:16 AM
The muddled television upfront marketplace was lagging last week, with cable still several weeks from the finish line, syndication barely started and NBC, finally, just about done. But further confusing the already convoluted picture of ad negotiations for next season's inventory were reports from several broadcast network sources that certain media agencies were seeking and had committed to "add-ons" to the "holds" they had placed only a few weeks ago.
Read the whole story at Mediaweek, June 20, 2005 »
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