Microsoft Recruiting Paid Bloggers
The MSN recruiting ads began appearing on various journalism career sites such as Mediabistro.com and JournalismJobs.com late last week. The ads sought editors to write and produce between 5 and 10 blog posts a day; review user submissions; and monitor comments and feedback.
Rumblings of MSN's planned blogs haven't yet reached the blogosphere as of Wednesday evening, but some bloggers contacted by OnlineMediaDailywere skeptical that MSN could effectively produce blogs.
CooperKatz PR strategist Steve Rubel pointed out that MSN has tried to get into the content game before, with Mungo Park--a travel site that folded in 1998. Mungo Park promoted MSN's travel service by sending celebrities on expensive adventure travel jaunts, and publishing accounts of the trips. "They decided they were going to work with partners who are best of breed, and bring in best of breed content, which I think is smart," Rubel said. "Now it seems they might be trying to hire writers on the cheap." Rubel qualified his statements by saying that he hadn't yet heard anything definite about the form the putative MSN blogs will take.
Blogger baron Nick Denton, owner of the popular blog network Gawker Media, was similarly skeptical of the move. "The idea doesn't seem particularly interesting or new," he said.
Denton acknowledged that MSN's blogs could compete with his own, but only if MSN recruits talented writers. "Anyone who can get good people to write for them and traffic is a factor, but those things are really very hard to do," he said.
Recent Online Media Daily Articles
-
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ... -
Affiliate Channels Attract Global Buying, Tailored Marketing Programs June 18, 5:54 p.m.
The Internet continues to make the world smaller for affiliate marketers, but there are physical challenges ... -
Microsoft Rolls Out Ad Pano, Mobile Ad Format June 18, 3:03 p.m.
With the help of the broader ad industry, Microsoft this week is rolling out a mobile ... -
Kiip Debuts Self-Serve Option For Advertisers June 18, 2:23 p.m.
Mobile rewards network Kiip has added a self-serve option for advertisers aimed at attracting more small- and medium-sized ... -
Mindshare Taps Elkins As Managing Director, Digital, West Coast June 18, 1:51 p.m.
Mindshare, part of WPP's GroupM, has tapped digital marketing veteran Amy Elkins to be managing director, ... -
Blogging Stake: WPP Invests In Muzy June 18, 9:12 a.m.
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content ... -
MSN, Newsy Partnership To Debut June 18, 7:40 a.m.
MSN on Tuesday is expected to announce a partnership with mobile-focused video news network Newsy. Similar to ... -
ZO Shaves Global Ad Outlook: Says Internet, Especially Mobile, Will Be Greatest Growth Engines June 18, 7:34 a.m.
The global ad economy now is expected to expand only 3.5% this year, according to the ... -
Google Enhanced Campaigns Increase Cost Per Click June 18, 12:05 a.m.
Search advertisers will need to learn how to compensate for rising costs per click as Google ... -
Publicis Groupe's VivaKi Influences Mass Relevance Social Road Map June 17, 9 p.m.
VivaKi Ventures has gained input into Mass Relevance's product road map to influence features and functions ...
Be the first to comment on "Microsoft Recruiting Paid Bloggers "
Leave a Comment