I/PRO Unveils Auditing Tool For Web's Diciest Pages
The new tool, "BrandGuard Content Audit," will evaluate pages with dicey content--pornography, political extremism, gambling, spyware, and the like--and will report how many total ad impressions ran on such pages.
I/PRO CEO Allan Kaplan said the company is in talks with several potential clients, such as Web portals and networks.
Kaplan said I/PRO first started developing BrandGuard in January, when Kraft Foods Inc. pulled its search ads from Google after Kraft's ads placed on Google's AdSense network ended up on a white supremacist site.
Last week's revelations in The Wall Street Journal that Georgia-Pacific Corp., State Farm Insurance Co., PepsiCo. Inc., and Countrywide Financial Corp. removed at least some ads from Yahoo! spurred I/PRO to unveil its tool today, Kaplan said.
Last week, Yahoo! temporarily pulled the plug on user-created chat rooms, after a report by Houston TV station KPRC revealed rooms apparently created to facilitate child sex abuse. One room named "6 to 11 Years Old Girls Into Older Men" reportedly carried an ad for Georgia-Pacific's Brawny paper towels.
Recent Online Media Daily Articles
-
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ... -
Health/Wellness Shop Diversifies Into Happiness, Launches Platform To Fuel It May 20, 9:06 a.m.
The CementBloc, a spunky New York-based agency specializing in health and wellness marketing, is diversifying into ... -
Yahoo To Buy Tumblr For $1.1 Billion May 19, 7:26 p.m.
The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, ... -
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on ...
Be the first to comment on "I/PRO Unveils Auditing Tool For Web's Diciest Pages"
Leave a Comment